Website Content And Copywriting Fundamentals: Crafting Social Content

Do you consider your social media marketing to be a separate facet to your other endeavours such as content strategy? All of your different marketing ventures will always have several aspects in common — this makes them cohesive parts of a whole, and this entails that you coordinate one effort alongside another effectively and efficiently. …

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PPC Micro-Management: On Data Mining And Keyword Refinement

Managing pay per click (PPC) campaigns entails sufficient acumen in both macro and micro management and administration. From targeting and refining keywords to mining data to base your campaigns strategies on, PPC management is indeed a wholesale process that, along with the rest of the Internet marketing industry, is also a constantly changing field. Luckily, …

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