Back in 1996, Microsoft founder Bill Gates wrote an essay in which he proclaimed that ‘Content is King’. In his predictions for the future of the internet, Gates believed that content is where much of the real money would be made, just as it was in broadcasting. And guess what? He wasn’t wrong. 18 years …
The Importance of Great Content and Copy in Business Read More »
Scan the average web page at the code level and you will see an endless amount of tags and coding language you will likely not understand without some advanced training. Yet the average web user does not see any of this. What he or she sees is an interpretation of the code in a graphical …
Effective Website Content & Copywriting to Increase Conversions for Small Businesses Read More »
What is your website content for? This is the bottom-line. Answering this question can lead to performance boosts in organic traffic generation, lead acquisition, conversion, and sales. Furthermore, it can help you manage outsourcing copywriting tasks and content creation, if, as do most small to mid-sized businesses, you require outsourced services. Content should never be …
Avoiding The Wrong Type Of Content For Better Marketing Performance Read More »
How do you approach your web content or copywriting? Since your website is what represents your business to the cyberworld, your content should properly reflect what you and your business is about — this entails content strategy, and sufficient knowledge in variable content types to drive more traffic to your website and engage your visitors. …
Variable Web Content Types: Driving Traffic And Engaging Visitors Read More »
The titles or headlines of the articles that comprise your website content are crucial parts of the whole, and unfortunately, are not given sufficient attention. Great care should be practiced when crafting titles or headlines, as these are decisive factors that dictate if potential readers will read on or go elsewhere. Being such significant parts …
3 Important Considerations When Writing Website Content Titles Or Headings Read More »