Content Marketing

Effective Website Content & Copywriting to Increase Conversions for Small Businesses

Scan the average web page at the code level and you will see an endless amount of tags and coding language you will likely not understand without some advanced training. Yet the average web user does not see any of this. What he or she sees is an interpretation of the code in a graphical …

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Avoiding The Wrong Type Of Content For Better Marketing Performance

What is your website content for? This is the bottom-line. Answering this question can lead to performance boosts in organic traffic generation, lead acquisition, conversion, and sales. Furthermore, it can help you manage outsourcing copywriting tasks and content creation, if, as do most small to mid-sized businesses, you require outsourced services. Content should never be …

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Variable Web Content Types: Driving Traffic And Engaging Visitors

How do you approach your web content or copywriting? Since your website is what represents your business to the cyberworld, your content should properly reflect what you and your business is about — this entails content strategy, and sufficient knowledge in variable content types to drive more traffic to your website and engage your visitors. …

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3 Important Considerations When Writing Website Content Titles Or Headings

The titles or headlines of the articles that comprise your website content are crucial parts of the whole, and unfortunately, are not given sufficient attention. Great care should be practiced when crafting titles or headlines, as these are decisive factors that dictate if potential readers will read on or go elsewhere. Being such significant parts …

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