Pay Per Click

PPC Content Strategy : Tweaking The Sales Pitch

Are you implementing effective pay per click (PPC) campaigns? There are a number of technical facets to consider when evaluating the performance of paid search ads, but have you ever taken a look at how you approach your sales pitch as another form of web content? PPC Ads are Sales Copy Let’s reiterate the obvious …

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The Essentials Of Pay Per Click Management

Since search engines proved their worth as potential marketing machines, there have been countless cycles of search optimisation evolution. But as many techniques for optimisation become obsolete or are rendered illicit, some withstand the test of time, such as pay per click ads. Of course, pay per click extends beyond search marketing and into other …

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PPC Micro-Management: On Data Mining And Keyword Refinement

Managing pay per click (PPC) campaigns entails sufficient acumen in both macro and micro management and administration. From targeting and refining keywords to mining data to base your campaigns strategies on, PPC management is indeed a wholesale process that, along with the rest of the Internet marketing industry, is also a constantly changing field. Luckily, …

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