The importance of search engine optimisation (SEO) will be lost on no one that runs a website or knows anything about internet marketing. Featuring as close to the top of the Google rankings as possible based on your keywords is the single most important factor in drawing traffic to your website. It will play a …
As the internet continues to grow at a rapid pace, the online opportunities for businesses in Edinburgh grow in kind. Unfortunately, what this also means is that competition increases by the day and another contender takes up the challenge of reaching the top of the Google rankings. Getting to the top of the Google rankings …
So, you’ve decided to take your business online and you have yourself a brand new website for all of your customers to enjoy. You’ve done a little offline promotion and posted some links via social media telling the world that your Edinburgh-based business is now operating online. But where are all the visitors? You have …
Back in the early days of the Internet, a website amounted to little more than an electronic calling card you could offer to those few customers with personal computers and enough knowledge to look you up online. The Internet was by no means a marketing tool enabling customers to find you without having any prior …
Nothing stands still in the industry of Internet marketing – especially not search engine optimisation (SEO), which has gone from black hat techniques to HTML tweaking and now quality content and links. So where is SEO heading to now, in the midst of revolutions such as cloud computing, social media, and mobile computing? If there …
Social Signals Or User Experience: Which Way Is The Future Of SEO? Read More »