Services >> Copywriter Edinburgh
Make Connections and Conversions Happen!
Getting traffic to your website is one thing – keeping those visitors there is a whole other matter! My name is Scott Heron, an experienced web services consultant. I work on a freelance basis for many small and medium sized businesses, helping them to maximise their potential and grab their own little slice of the online marketplace!
As a freelance web designer I cannot stress the importance of great quality website content. Think about it – what’s the point in attracting huge numbers of visitors to your site if they only stay for a few seconds – and never come back again? It doesn’t take long for someone to scan your landing page and work out if they are in the right place or not. If the answer is no, they will be gone without giving it a second thought.
Want the good news? I can help you keep those visitors on your site, and make those conversions happen! My Website Content and Copywriting service is affordable and effective, and will always be completely tailored to meet the specific needs of your business.
The Important of Fantastic Website Content and Copywriting
Great quality content is what really gets the message of your website across. Whether you are selling a product or a service, you want to speak to each and every one of your readers in order to make that vital connection. If you don’t, you’ll lose them! It’s a competitive virtual world out there, and what you don’t want to do is send your readers straight to your competitors.
Adapting to Suit your Market
Even the very best copywriters have to hone the skill of adapting their “voice” to suit the style and vision of each individual client. I’ve spent years doing just that. I’ll listen to what you want to achieve, and help you get there! Of course, it’s not only web content your business needs to attract and retain customers. Whether you want SEO web content, a direct sales email or a press release, I can deliver. I pride myself on developing solid working relationships with each of my clients. Working as a freelancer allows me to provide a personal touch that is often lacking when you deal with large agencies. I believe this is what sets me apart from other content providers – and keeps my clients coming back, year after year.
Back up your Web Content with Powerful Copywriting
You might think it’s all about the web these days, but you shouldn’t forget about offline methods of targeting customers. Follow up an email newsletter with a direct sales letter for a two-pronged marketing hit, or create a detailed report for corporate customers that can be sent online or offline. When it comes to content and copywriting, you should leave no stone unturned! I can help you formulate a plan and decide what marketing materials are going to be most effective for you, depending on your target market.
Never underestimate the power of the written word. Hire me to fill your website with well-written, informative, relevant content and you’re well on your way to success!