If you are looking at getting started in online business, it goes without saying that you need a website. Creating content, search engine optimisation, pay-per-click advertising, and any other marketing strategies are totally useless if you do not have a website in which to show off your products and services.
Fortunately, we live in an age where getting a web domain and creating a website is cheaper than ever.
Content management systems such as WordPress, Joomla, and Drupal have brought web design and development to the masses, and with a few simple clicks of a mouse, you can have a website ready to go live. Great news, right? I mean, if you can install one of these content management systems on your web domain and create a website yourself, there is no need to part with your cash to hire a web design company. In fact, why are web designers even needed any more?
Well, web designers are still needed, and are still very much in demand, this despite all of the software available for website creation. Why? Simple – because they are better at what they do than us mere mortals.
If was approached by someone looking to create a website with little or no experience of web design then I would instantly point them in the direction of a custom web design company. Not because I want them to spend money, but because I know that if they are truly serious about succeeding in online business, they are going to need a custom website designed by professionals. To back up my thoughts, here are five reasons for using a custom web design company.
First impressions count
When it comes to getting visitors to stick around on your website, creating a good first impression is everything. There are some people out there that believe the functionality of the website is the most important thing, and while a fast loading, easy-to-navigate website is essential, let me tell you, if your site looks bad, no visitor is going to stick around. The majority of web users take no more than a few seconds to judge the merit of a website, and if yours doesn’t catch the eye, they’ll bounce straight on out of there and over to the next site. What web users look for is a professionally designed site with an attractive layout – this is something that can rarely be achieved without experience.
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With a professional custom designed website, you are going to be attracting more visitors and more visitors ultimately lead to one thing – more sales!
You’re not like everybody else
If you are looking to carve out a niche for yourself online, the last thing you want is a website that looks exactly like one of your competitors. Content management systems offer thousands of different free theme templates that can used to create your website and WordPress alone has over 1,600 in its Theme Directory. These themes aren’t bad; in fact, many of them are very good and will give you a professional looking website. The problem is, because they are good, they are also very popular. To give you an example of how popular these templates are, the 1,674 official WordPress themes currently available have amassed some 63,348,052 downloads and counting (yes, over 63 million!). Not much chance of you finding something unique is there.
With a custom web design company, unique is something you are guaranteed because your website will be built from scratch. A web designer will work with you to create a website that stands out from the crowd and showcases your product or service in a way that your rivals cannot match.
Designing a website takes time, time that you may not necessarily have. Creating a simple website can be done in a matter of minutes when using a content management system, but simple is not going to cut it. Of course, with the resources that are available online, it is possible to learn how to develop an attractive business website, but studying PHP, HTML, Meta data, title tags and typography, is going to take a lot of time and a lot of coffee!
A professional web designer has the expertise and the experience to have your website up and running in a matter of days. They can do this because, quite simply, this is what they do. They know how to use the right elements in an efficient manner to meet deadlines and have websites built on schedule.
Website maintenance is a service offered by many custom web design companies and is essential for fixing any technical issues quickly. If your website runs into problems it can result in down time, which means for every hour that you website isn’t working, existing and potential customers are taking their business to one of your competitors. The fact that the website has been designed by the same company that is maintaining it will ensure any issue is rectified in a time-efficient manner.
The final reason goes without saying really, but a custom web design company brings you a level of technical expertise that you do not have. Web design methods evolve and change every year and it is important to keep up with standards and new technologies to ensure new websites stay at the cutting edge of innovation. Keeping up with these ever-changing design trends is something you are likely to have no interest in, but for web design companies it is essential to stay abreast with new practices in order to provide a level of service that benefits you as the client.
Your business deserves the best website, and hopefully the reasons above have demonstrated why custom web design is the way forward.