As you will know, Google is a search engine that gets used daily by people all over the planet when they want to look for things. In fact, it gets around 3 and a half billion (yes billion) searches every day so you would be safe to assume that it gets quite a fair bit of traffic.
People go to Google looking for information and Google provides them with that information. Pretty straight forward really.
The way Google makes the vast vast oh so vast majority of its money is through its very own advertising platform called Google AdWords. AdWords is regarded by many as the most flexible yet complex advertising platforms out there.
Quite a fair few businesses advertise themselves on AdWords, you may already be using it right now. However the number of businesses out there that fall victim to its complexity is rather large and they do unfortunately end up spending more than they really should on the platform, though dont expect Google to tell you that.
Where Are Google AdWords Ads Displayed?
You will usually see AdWords ads displayed at the very top of a Google search engine results page (SERP) or within the content of an independent site using the Google Display Network (GDN). Take a look at the highlighted pics below for an examples of this:
Google Search Engine Results Page AdWords Example:
As you can see from the image above, there are a number of websites (highlighted in the red boxes) advertising themselves through Google AdWords for the search term (otherwise known as keyword) “home insurance”, every other listing on the page is called the organic results.
Google Display Network Example:
As you can see the above website is using the GDN as a source of revenue for itself and thus allows advertisers to get their message across to the readers of said website.
So there you have it, In short Google AdWords is an advertising platform that allows businesses to advertise their products and/or services on either a) the search engine results pages (SERPs) or b) the Google Display Network (GDN).