There are a few copywriting rules that most good copywriters live by. My purpose is to show you what they are.
Know Your Stuff
The best website content is by far the most honest, and to express the truth of a certain topic, you have to know what you are talking about. There is no use beating around the bush and inserting meaningless words just to up the word count. People notice, and people move on. Keep it true to its quest, and keep it informative without being haughty.
Use Bold & Italic To Highlight Important Points
Exactly that. Use these to draw your readers in and then make the text around the highlighted words relevant.
Use Quotes To Make Your Point
Nobody thinks you are an expert on every topic you discuss so be modest and cite people who are. Your readers will trust what you say and thank you for giving them the opportunity to look up someone else’s work on the subject. Besides, quotes are pretty, and usually make a very clear point in a very small sentence.
Use Bullet Points & Numbered Lists
This may seem like the easy way out when trying to deliver a message to an audience, but it works. Lists are an effective way of getting ideas across without exhausting the reader with irrelevant words and information. We are all busy people sifting through a wealth of information to get to the point we need. Make it easy for them and they will thank you for it.
This enables us to more easily find the words and information we are looking for. If you have a lot of information to get across, then be sure to separate it or live to regret it!
Use visuals to express your point. A picture is worth a thousand words, and a thousand clicks.
Know Your Power Words
Words such as ‘free’ and ‘success’ are good. Words such as ‘maybe’, ‘perhaps’ ‘might’ are not. Be positive and make sure your message is positive.
Use Numbers In Your Text
People notice numbers more than they do text. They are short and offer more information in fewer words than text does. Use them whenever you can.
Keep It Short And To The Point
Although last, this one is by far certainly not least in importance. Presume every reader will be skimming your article, and not in fact reading it much at all. They are most likely to be looking for certain keywords that will give them clues as to the answer of their question. Don’t be lengthy in getting your point across. It will only serve to bore people.