If you are looking to take your business online, you should look no further than WordPress for all your website needs. WordPress is the biggest and best content management system in the world, powering almost a fifth of the internet and weighing in with over 46 million downloads thus far. It is also home to some of the best-known brands on the planet, including CNN, eBay, Samsung and the New York Times.
If you harbour a desire to get your business known beyond the streets of Edinburgh, a WordPress training course will be the best thing you ever do. Here are seven reasons why:
WordPress is completely free!
Building a good website from the bottom up is not cheap. According to Webpage FX, a website in 2014 will cost anywhere from $2,250 to $10,000 – a significant cost for a small-to-medium-sized business working on restricted budget. Fortunately, there is an alternative: WordPress.
As well as being as good as any fully coded website, WordPress is completely free to download and comes with themes, plugins, and dedicated support that are all free too. You will have to pay a monthly fee for hosting, but this will set you back no more than a few pounds a month.
Learn WordPress and you will learn how to make the most of the best CMS on the planet. WordPress offers functionality that other platforms can only dream of. There are over 2,200 themes and more than 28,000 plugins in the WordPress official directories, with many thousands more available from third parties.
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Whether you intend to create an e-commerce site or are simply looking to publish content, WordPress has the plugins to add any type of functionality that you require with minimum fuss. Everything from site security to contact forms can be created in seconds by installing and activating a plugin.
One thing that puts people off learning web design is coding. Learning CSS and HTML is not only confusing, it is downright boring. Learning WordPress means you do not have to go anywhere near a piece of code. All WordPress themes and plugins are pre-coded for your benefit, allowing you to do the same job as a web designer without the five-year degree.
By learning and using WordPress, you will eliminate the need to contact your web design company every time site software requires an update. By default, WordPress features automatic updates for CMS software and plugins, ensuring optimum performance and security.
SEO-friendly out of the box
Search engines love WordPress! From its SEO-friendly URLs to its plugins designed to automatically optimise content, WordPress offers great search rankings out of the box. Of course, it always helps to have some understanding of SEO to really tailor your site in terms of implementing ‘Edinburgh’ based keywords and phrases , but WordPress training alone will ensure your site is competitive.
Simple to learn, simple to use
WordPress is designed for the newbie, this makes it simple to learn and even simpler to use. A little WordPress knowledge will get you very far, as proven by the fact that 52% of the world’s top 100 blogs use the CMS.
Once you have completed a WordPress training course, there will be very little about the CMS that you don’t know. However, if you do run into problems running your website, you can rely on an excellent support community. While WordPress does not offer tech support (most third-party theme providers do), it has a vast community of active users that are available to provide solutions to any query.