We now live in a world where business is heavily reliant on technology and the internet. So much of the country’s economy is now driven by online business that anyone looking to start a new venture cannot even dream of succeeding without developing some kind of online presence. The internet is a huge market and offers great hope to those starting out in the world of business; however, being successful online is much easier said than done.
A lot is said about the role of search engine optimisation (SEO) and pay-per-click (PPC) advertising in a successful online business and indeed, both are vital if you want to reach a wide audience; but before you can even consider employing either of these strategies, you need to create a website.
A website is an essential element in moving your business to the next level, and despite content management systems making it easier for those without web design experience to create a site the whole process can be tedious and ineffective, especially if you are unfamiliar with the various methods and tools used in web design and development. This is where the need for outsourcing arises, and with that need comes many benefits.
The difference between web design and web development
Web design and web development often go hand-in-hand and the majority of companies offering web services will specialise in both areas; however, the two are quite different.
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The web design element is concerned with how the website looks on the customer side and involves creating a design that looks attractive to visitors. Web development is all about the back-end of a website and focuses on how the site works, using scripts and codes that cannot be seen by the user, but will benefit them in the way that they use the site. To create the perfect website, both web design and web development services will be needed, ensuring a site works as good as it looks.
The benefits of outsourcing
Designing a website, even when using a CMS like WordPress or Joomla, is troublesome when you are unfamiliar with design and development practices. Sure, you can find a template and add a few widgets to make it functional, but is that what you really want? Is that the kind of site that will generate traffic and grow in-line with your business?
The biggest benefit of outsourcing is that you are handing the design and the development of your website over to the pros – the men and women that specialise in creating custom websites that are as functional as they are beautiful.
By hiring the services of a web design and development company, you can be assured that the results meet your every need. By working closely with you, the professionals can understand your requirements exactly and provide a web design that turns your vision into reality.
Qualified web design and development teams are well versed in the latest standards and practices an incorporate the latest trends and technologies into creating a web site that complements your products or services.
Save time and effort
There are numerous resources on the internet that can teach you all about HTML and PHP, and if you are willing to invest significant time, you could probably learn enough to design yourself a decent business website. But do you really have that much time on your hands? Online business moves at a fast pace and any wasted time will only mean falling further behind the competition. Outsourcing the design and development of the site will save time and effort, allowing you to focus on other areas of the business that demand your expertise.
A good looking website attracts visitors
A website that is pleasing on the eye plays a big part in attracting visitors to your website. Yes, featuring highly in the Google search rankings helps greatly in drawing traffic, but if your site looks uninspiring, visitors will bounce right on out of there and on to the next site. When users click on a link to your website, they want to see a design that captivates them – something the professionals specialise in. An attractive design will certainly bring in more visitors and this will have a positive impact on sales.
A well-developed site keeps visitors around
A good-looking website entices the visitor in, but it is a well-developed one that will have them sticking around. Webpages that load slowly or are difficult to navigate are big turn-offs for visitors; they want something easy to use and engaging. The longer you are able to keep people on your website, the greater the chance of turning each visitor into a paying customer. Web development is all about using methods and techniques to provide the user with an enjoyable experience, one that keeps them coming back for more.
Cross browser compatibility
The days when everyone used Internet Explorer to browse the web are well behind us. Today, people use Chrome, Firefox, Opera, and Safari for their browsing needs. By outsourcing your web design and development, you can be assured of a website that is clearly viewable on all major browsers.
Optimising for mobile
The number of people now using tablets and smartphones as their primary source for accessing the internet means that your website must be optimised for mobile. Professional web design and development companies will be able to use methods such as ‘responsive web design’ to ensure your business appeals to those using small screen devices.
Web design and development services are an in-demand market and will only continue to grow as more people take their businesses online. By outsourcing the creation of your website, you can be assured of an end result that is a mantra for success.