You will not draw many visitors to your blog or site without having quality website content. The content of your site is what the search engines use to determine if the site has anything to offer people who are searching the Web for information. If the information on the site is thin, it will show up low in the rankings, and surfers will not likely see it in the search results. Fortunately, you can make sure that does not happen.
What Are My Options For Website Content?
Writing Your Own Content
One thing is true about getting website content: You have to write it yourself or have someone else do it for you. If you plagiarise it, or steal it, you could be in for trouble, so the other two options remain in the forefront. There are ups-and-downs to writing it yourself:
- You must be a decent writer
- It takes away time that you could better use for other projects
- You can get writer’s block and not know what to write
- You can get burned out quickly and not want to do it
- Your writing can get stale and repetitive
The first problem you can improve through study and practice. There is plenty of material online and offline to help you learn. The second one is an everlasting issue; thus, outsourcing is one of the buzzwords on the net. You could have spent the hour used putting together an article to develop a new project. The last three happen to all writers, even if they do not realize it.
You can do some of the writing to get started, and you can do some of it intermittently, but to really get your campaign going, consider hiring a writer or purchasing content.
Purchase Content For Your Website
Rather than, or in addition to, writing the information on your site, you can acquire the content in other ways. This is the fastest way to build or add to a website or blog:
- Hire a freelance writer. These individuals work with their own private clients. Freelance writers specialise in writing about anything a site owner needs. They also do the research for the article. Freelancers charge a wide range of prices.
- Purchase content from brokers. Brokers pay writers to compose articles that clients have requested. These brokers may have hundreds of writers, so there is always someone knowledgeable about a particular topic. Prices range from low to moderate.
- Purchase private label rights articles. Brokers and individuals sell these prewritten articles to a buyer for unrestricted usage, as long as he does not resell them. The seller sells them in packages of as few as five articles up to hundreds. They are a good alternative to paying an individual writer, as they are inexpensive because the seller sells them to multiple buyers. However, you may want to double check the content has not already been published online before hand as this could negatively effect your SEO.
So when it comes to outsourcing website content, is this something you have ever considered for your company website or blog?