Seeding and Culling

PPC Micro-Management: On Data Mining And Keyword Refinement

Managing pay per click (PPC) campaigns entails sufficient acumen in both macro and micro management and administration. From targeting and refining keywords to mining data to base your campaigns strategies on, PPC management is indeed a wholesale process that, along with the rest of the Internet marketing industry, is also a constantly changing field. Luckily, …

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