A website is a powerful online platform that can be used to market your business, improve its brand recognition, generate sales and much more. However, to achieve these goals, your website must be designed in a way that makes it effective. This guide will share 8 simple ways to increase the effectiveness of your business website. Let’s get started!
What is an effective website?
An effective website is one that achieves the specific goals you are interested in. The most common goals that businesses set for their website include:
- Generating leads and sales
- Improving brand awareness
- Establishing the business as an authority or thought leader within the industry
- Building a successful newsletter
- Promoting sales, contests, and special offers
- Building a social media presence
- Informing, educating, or supporting customers
- Nurturing prospective buyers
- Supporting internal operations and streamlining workflows
#1 — Make your goals S.M.A.R.T
A S.M.A.R.T goal is one that is Specific, Measurable, Actionable, Realistic, and Timely. An example of a S.M.A.R.T goal would be “increase the number of sales produced by the website”.
It can be made specific by writing down the number of sales or revenue the site should achieve
It is easily measurable by using analytics software to tracks the total sales coming from the website
It is actionable, because you can immediately take steps to increase the sales that your website brings in (improve the design of the website, launch a market campaign etc)
It can be made realistic by setting appropriate sales targets based on what you are already achieving
It can be made timely by creating a timetable for achieving the goal
Using a S.M.A.R.T goal allows you to track and quantify your goals very precisely. It is a very effective approach for setting goals and will make it easier to create an effective website.
#2 — Make an immediate impact on visitors
Most Internet users will make a judgment on the quality of a website within a few seconds. If the design of your website’s homepage is not visually attractive or the website loads slowly they may move on to a competitor’s website.
Your homepage should immediately grab the user’s attention, with an attractive design and easy-to-use interface. It should look professional and clearly identify the products or services that your business offers.
#3 — Use analytics software on your website
Web analytics will track information relating to the visitors to your website, including the user’s location, their demographics, and how they found your website. This information is useful for understanding how visitors are interacting with the website.
Analytics data will also help you understand how long visitors are spending on specific pages and which pages generate the most sales. This information can help you refine and improve specific pages, increasing the overall effectiveness of your website.
#4 — Focus on the usability of your website
Usability is how easily humans will be able to use your website. To have excellent usability, your website should be intuitive, satisfying, and efficient to use. Users should be able to learn how to navigate around your website in a matter of seconds. The contents of each page should be easy to read and accessible for people with poor eyesight or disabilities.
Focusing on usability will allow users to find a product or service on your website within a matter of seconds. They will also be able to find the support they require quickly or contact the business. Having a usable website will greatly improve its effectiveness.
#5 — Make the checkout process as simple as possible
If your website allows users to purchase products or services, make the checkout process very simple. Minimise the number of actions that are required to checkout, offer convenient payment methods, and retain the customer’s details for future transactions. Having a streamlined checkout process will improve the effectiveness of any eCommerce website.
#6 — Make obtaining help simple
Some users may still find your website difficult to use after you have improved its usability. Help these users by making multiple avenues of support available. Include your phone number on every page and add multiple links to the support section. Consider adding a chat box that allows customers to instantly talk to a sales representative or support team staff member.
#7 — Provide social proof
Consumers prefer to deal with businesses that they know are reputable. You can provide evidence of your business’s status by providing social proof. Social proof includes testimonials, user reviews, case studies, ratings, credentials, media coverage, and user-generated content. Including any social proof that you have accumulated on your website will increase its effectiveness.
#8 — Make your website mobile friendly
Mobile Internet devices now account for more than 52% of all Internet traffic. This figure is expected to grow in the coming years. By designing your website to be mobile-friendly, you will be making it more effective for the many users on mobile devices.