It is common knowledge that succeeding in the increasingly competitive world of online business requires a strong Web presence. For business owners, this success must be built on the solid foundations of WordPress website design.
Your website is the hub of your online activity and the digital face of your company. For many people the website is the first point of contact with a business and the place where first impressions are formed. It goes without saying that in business a first impression must be a good impression, but in the fast-paced digital age, there is less time than ever in which to impress. According to a study from the Missouri University of Science and Technology, it takes less than two-tenths of a second for an online visitor to form an opinion about a brand and just 2.6-seconds for that visitor’s eye to concentrate in a way that reinforces that impression. Basically, if your website is anything less than perfect, visitors will simply move on to the next link that appears in the search results.
In creating a great first impression and getting the user to stick around for a considerable period of time, your site must look great and be simple to use. With these qualities in mind, WordPress is the Web platform of choice.
Why WordPress Website Design?
WordPress started life back in 2003 as a simple blogging service, but in 10 short years has grown into the most powerful content management system (CMS) on the planet. Today, WordPress is a fully functional Web design platform that is capable of powering any kind of website.
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WordPress is the most popular CMS in the world. It has been downloaded more than 46 million times and now powers 19% of the Web. If you are looking to take your business from a small brick-and-mortar existence in Edinburgh and transform it into a brand with a global audience, a website on WordPress is the way to do it.
So just why is WordPress so popular? Well, there are numerous reasons, but here is a few of the biggest:
- Ease of use – WordPress is designed for the newbie. It has a simple, clutter-free interface and excellent documentation. Once you have a Web design in place, you can easily take over the management of your site, even if you have no Web experience. If you have ever used any kind of word processing software, working with WordPress will be a breeze.
- Smooth blogging – WordPress started as a blogging tool and remains true to its origins. The CMS leads the way when it comes to publishing content and is the platform of choice for many of the world’s top websites, including Sony, eBay, and the New York Times.
- Great community – WordPress is an open-source CMS backed by a huge community of users. This community is dedicated to keeping the service running smoothly and fixing any problems. If you are ever stuck with something on WP, you can guarantee that someone will be there to help you out.
- SEO-friendly – Google loves WordPress. With SEO-friendly URLs, compatible Web design and plugins to optimise content, your website will never be far from the top of the search rankings.
WordPress Website Design – The Perfect First Impression
As well as being the most popular CMS for businesses, WordPress is a big favourite with web designers and developers, who are able to use the core functionality of the platform to create unique and aesthetically pleasing websites. WordPress websites can often be created in hours at a fraction of the cost of a custom-coded site, providing you with an online brand that creates the perfect first impression and the best possible ROI.