Your trusted partner in search engine optimisation

Take advantage of the free traffic Google can bring your business with tailored SEO campaigns.

Vittoria Group

Tony Crolla

Group Chairman, Vittoria Group

Scott has been instrumental with our success online. Prior to us working together, our website was struggling in terms of search position as well as traffic numbers. After having worked with us on this we are happy to say that now, we are pretty much dominating our target market and our online performance has improved significantly. I highly recommend Scott to any business out their looking to make it online.


Duncan Baldwin

International Marketing Director / Angus Dundee Distillers

I employed Scott for about a year, specifically to initiate a design & marketing exercise on our main website. Having agreed a set of keywords with Scott, he set about optimising them in terms of Google searches. Scott’s efforts resulted in several keywords getting onto Google’s first page and a greater number of people hitting our company’s website. This was a successful and thoroughly professional exercise, well executed.


Robin Knox

Managing Director / Intelligent Point Of Sale Limited

Scott has been managing our website since it was created. He has steadily helped to improve our ranking for the selected keywords, achieving first page of google results and number one positions for us. Since undertaking this activity we have seen the quality of our web enquiries improve dramatically which has in turn resulted in more sales for our organisation. I would highly recommend Scott and his service and already plan to use him for our next website.


Derek Gibb

Director / James Gibb Management Ltd

I would like to thank Scott Heron for all the work he has done to our site. Since we started with him our website has come from obscurity to page number one on Google in virtually no time at all. His comprehensive updates plotting our websites progress are easy to follow and clearly quantify the benefit of his services. I would highly recommend Scott to any business wanting to obtain a better web presence.

Corn Exchange Edinburgh

Paul Demarco

Owner / Edinburgh Corn Exchange

The level of professional website design & digital marketing we have received from Scott has been nothing short of exceptional. We feel that he has without doubt improved our websites visibility for all of our main areas and we at the Edinburgh Corn Exchange are reaping the benefits of all this work. I would be happy to recommend his services to other businesses out there looking to increase their own websites visibility.

Lazenby PT

Matt Lazenby

Owner / Lazenby PT

If you are looking for digital marketing services I really can’t recommend Scott Heron highly enough. I found Scott very easy to work with, he handled me exceptionally well, and I can be a very demanding client to say the least! He is very upfront about exactly what he is going to do and what results you can expect. Above all Scott is passionate about digital marketing, and it shows!

The Answer Centre

Andy Gillen

Owner / The Answer Centre

Thank you Scott for an incredibly productive day of SEO Training, it was excellent. Scott’s knowledge and experience in the SEO industry is second to none. SEO can be a confusing topic, but Scott is extremely patient and clear in his approach and he demystified many areas of SEO. I would highly recommend Scott to any business looking to get their web site ranking highly on the search engine results pages.

1st Class

Dawn Lawson

Director / 1st Class Secretarial Services

Scott has been assisting our company achieve a top ranking in Google in what is quite a competitive marketplace. We have always been on the first couple of pages of Google and Yahoo, but with his expertise and skill we are now routinely in the top spot in both Search Engines. This is quite an achievement to get and remain in this position and we are now beginning to see the results with a greater number of enquiries coupled to sales is the proof.

Xpress Recruitment

Paul Wilson

Director / Xpress Recruitment

Xpress Recruitment have worked with Scott for several years now, when we initially decided as a company that we needed to invest in our overall search optimisation and website presence. We have found over the years that this partnership with Scott has indeed been truly beneficial in helping in the continued growth and development of Xpress Recruitment.

On page SEO first

On page SEO is the foundation to search engine success. All clients will go through a thorough onsite SEO audit.

Off page SEO second

Once the foundations are set, it is now time to acquire strong link building opportunities from relevant websites.

PPC Management ROI
PPC Management Personalised Strategy

Consistent reporting & consultation

Know where your website is positioned at all times with up to date consistent reporting & consultation.

My search engine optimisation process ...

Search Engine Optimisation (SEO) is a vital part of any business's digital marketing strategy. It can significantly improve your online visibility, but getting it right requires expertise and ongoing effort. Here's how I manage the process when you hire me for your SEO needs:

Step 1

Initial Consultation

The first step is to have a clear understanding of your business objectives and how SEO fits into your overall marketing strategy. During our initial chat, I’ll find out what you hope to achieve, be it increased traffic, higher conversions, or both.

Step 1

Step 2

SEO Audit

If you already have an existing website, the next thing I'll do is perform an in-depth SEO audit. This gives us a snapshot of where you stand in terms of SEO, including aspects like site speed, content quality, and backlink profile. This audit sets the stage for what needs to be done next.

Step 2

Step 3

Keyword Research & Strategy

The cornerstone of effective SEO is targeting the right keywords. I'll conduct exhaustive keyword research to find terms that are not only relevant to your business but also have the potential to bring in qualified traffic. This research will inform the SEO strategy I'll propose.

Step 3

Step 4

On-Page Optimisation

Once we've agreed on a set of target keywords, I'll start the process of on-page optimisation. This involves making technical adjustments to your website and updating content to make it more search-engine friendly.

Step 4

Step 5

Off-Page Optimisation

SEO is not just about your website; it's also about how you're perceived on the web. I'll build a profile of high-quality, relevant backlinks and manage your online reputation to boost your site’s authority and ranking potential.

Step 5

Step 6

Monthly Reporting & Adjustments

SEO is a long-term investment, and it’s essential to regularly track performance. Each month, I'll provide you with a comprehensive report that shows how your site is performing in search rankings, what's been done, and what the next steps are for continued improvement.

Step 6

Step 7

Ongoing Maintenance

SEO is not a one-off task; it needs continuous effort. As search engine algorithms change, it's crucial to adapt and adjust. I offer ongoing SEO maintenance to ensure that your website remains competitive in search rankings.

Step 7

Angus Dundee

Elevating Angus Dundee Distillers effective search engine optimisation.

Learn more >

Intelligent Point of Sale

How an effective search engine optimisation service propelled this company to the top of Google.

Learn more >

Get in touch today to book your free consultation!

Book a call with me today to see how I can help you. Let's make your digital journey a successful one.