Avoiding The Wrong Type Of Content For Better Marketing Performance

What is your website content for? This is the bottom-line. Answering this question can lead to performance boosts in organic traffic generation, lead acquisition, conversion, and sales. Furthermore, it can help you manage outsourcing copywriting tasks and content creation, if, as do most small to mid-sized businesses, you require outsourced services. Content should never be …

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Social Signals Or User Experience: Which Way Is The Future Of SEO?

Nothing stands still in the industry of Internet marketing – especially not search engine optimisation (SEO), which has gone from black hat techniques to HTML tweaking and now quality content and links. So where is SEO heading to now, in the midst of revolutions such as cloud computing, social media, and mobile computing? If there …

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Social Media And Online PR – Reinventing “Outbound” Marketing

What mode of marketing are you using for your website? In an online environment, inbound marketing is the most worthwhile investment, but recent developments in social media and online PR might just be able to balance out the playing field. Before all the buzz about inbound marketing, interruption marketing and outbound efforts — like in …

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PPC Content Strategy : Tweaking The Sales Pitch

Are you implementing effective pay per click (PPC) campaigns? There are a number of technical facets to consider when evaluating the performance of paid search ads, but have you ever taken a look at how you approach your sales pitch as another form of web content? PPC Ads are Sales Copy Let’s reiterate the obvious …

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A WordPress Web Hosting Primer: The Foundations Of A Website

Being a powerful, customisable, and popular blogging platform and content management system (CMS), many small to mid-sized businesses prefer WordPress for their business websites. This is especially true for startup entrepreneurial ventures. One of the many things to consider when going for WordPress, however, is WordPress web hosting. There are several facets of WordPress web …

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Variable Web Content Types: Driving Traffic And Engaging Visitors

How do you approach your web content or copywriting? Since your website is what represents your business to the cyberworld, your content should properly reflect what you and your business is about — this entails content strategy, and sufficient knowledge in variable content types to drive more traffic to your website and engage your visitors. …

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What Does Organic SEO Care About Keywords?

Organic search engine optimisation (SEO) is all about tweaks, adjustments, and optimising several different facets of webpages around keywords — but what exactly do search engines do with them? How do they come into play when search engines crawl website content, try to calculate link authority, and ultimately rank a webpage for relevance in a …

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Seamless Inbound Marketing In WordPress Website Design

In love with how flexible, adaptable, and customisable WordPress website design is? You would appreciate it even more if you can leverage the amazing capabilities of WordPress and design your website for optimal inbound marketing. The potential of Internet marketing is simply huge — but only if you know how to employ the best practices …

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The Essentials Of Pay Per Click Management

Since search engines proved their worth as potential marketing machines, there have been countless cycles of search optimisation evolution. But as many techniques for optimisation become obsolete or are rendered illicit, some withstand the test of time, such as pay per click ads. Of course, pay per click extends beyond search marketing and into other …

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WordPress Website Hosting: Choosing Hosting And Other Important Factors

A WordPress powered website can be a potentially lucrative business tool if you know what you’re doing. Online businesses have several facets to consider after all — search optimisation, ads, content strategy, and others. But just like putting up a physical brick and mortar store, you need a solid foundation first, and how successful your …

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3 Important Considerations When Writing Website Content Titles Or Headings

The titles or headlines of the articles that comprise your website content are crucial parts of the whole, and unfortunately, are not given sufficient attention. Great care should be practiced when crafting titles or headlines, as these are decisive factors that dictate if potential readers will read on or go elsewhere. Being such significant parts …

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How Search Engine Spiders See Your Website Content

You need to know how people see your website to know how to improve it. Fortunately, putting yourself in their shoes isn’t all that hard. What is difficult is putting yourself in the position of a search engine spider to know how it assesses your search engine optimisation (SEO) efforts. Emulating Natural Means The foremost …

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Persuasion In Website Content And Copywriting

The most powerful and effective website contents are those that can persuade. They rake in traffic, call readers to action and boost sales, and influence every person enticed to read them. Obviously, not all sorts of website content are meant to be overtly persuasive, but most would benefit from being more persuasive than, say, passive. …

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An Introductory Crash Course On Link Building, Best Practices, And Behaviours To Avoid

Among the most significant and duly prioritised facets of search engine optimisation (SEO) is link building, as links drive PageRank, Google’s measure of a website’s authority. Link building has been a part of organic SEO since the search engine boom and has been a staple practice ever since. Google’s PageRank PageRank is what Google calls …

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WordPress Website Design Fundamentals: Colours In Web Usability

Would you deem green or blue food appetising? How about when you know what’s in it — just chicken, some regular spices, and a touch of white wine? You’d still be put off by its colour, wouldn’t you? This is the effect of colours — a psychological, almost uncontrollable effect. And it is everywhere, even …

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Reader Engagement: How To Engage Readers Through Website Content

How engaging is your website content? Reader or user engagement ensures that people remain interested in the topic, keeping them informed while slowly drawing them into a sales funnel, even unintentionally. That is the magic of engagement. So long as people are engaged, you can convince them of arguments, start a sales pitch, or lead …

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Do You Use Multi-Tasking Website Content?

In these days of modern innovation, various ways of reaching out to your target audience help boost your business and make your brand stand out – but few more so than multi-tasking web content articles. Now before you envision sci-fi robots and artificial intelligence, know that what is meant by multi-tasking website content articles is …

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WordPress Website Design Don’ts That People Keep Doing

Perhaps because of the potential and ease of WordPress website design, most people continue to commit some of the worst website design don’ts that drive their visitors mad or away. How about you? Have you ever… Distracted Your Visitors? Keep in mind that the one thing your website visitors want to do is browse your …

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Website Content And Copywriting Fundamentals: Crafting Social Content

Do you consider your social media marketing to be a separate facet to your other endeavours such as content strategy? All of your different marketing ventures will always have several aspects in common — this makes them cohesive parts of a whole, and this entails that you coordinate one effort alongside another effectively and efficiently. …

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