Wazookah, a prominent hookah & shisha retailer, was facing a bottleneck in their online growth due to an outdated ecommerce platform. They came to us with specific goals:
- To completely overhaul their existing ecommerce website.
- To improve user experience and increase sales conversions.
Crafting a Custom Shopify Experience
Recognising Wazookah's unique position in the shisha market, I proposed a Shopify-based solution tailored to their niche. the strategy was divided into key stages:
- Market Analysis & Planning: Conducted an in-depth study of the hookah/shisha market, customer preferences, and Wazookah's existing website to identify areas for improvement.
- Design & Shopify Development: Moved from wireframes to full-fledged development, choosing Shopify for its robustness, scalability, and ease of use.
- Quality Assurance & User Testing: Ensured the website was free from glitches and optimised for all devices through rigorous testing.
From Blueprint to Reality
- Weeks 1-2: Wrapped up the market analysis and planning phase, including a SWOT analysis specific to the shisha retail market.
- Weeks 3-6: Engaged in the design and Shopify development phase, focusing on a sleek, user-friendly interface.
- Weeks 7-8: Conducted multiple rounds of QA tests, including user experience tests and security audits.
A Smoother, More Engaging User Experience
The transformation was remarkable:
- User Engagement: Saw a 45% increase in user engagement metrics, such as time spent on the site and product page views.
- Sales Metrics: Experienced a 25% increase in sales conversions, with a lower cart abandonment rate.
- Site Performance: Achieved a 2x faster site loading speed, contributing to lower bounce rates.
A Platform Built for Growth
The new Shopify-based platform has set Wazookah on a trajectory for sustained growth. It offers scalability and flexibility, allowing for easy feature additions and updates in the future.
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