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Transform your underperforming website into a sales powerhouse

Freelance SEO Consultant & WordPress Website Designer

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Or give me a call today on 0131 564 0739 for a free consultation

Edinburgh Based Freelance SEO Consultant
& WordPress Website Designer

Being a freelance SEO consultant & WordPress website designer for over 8 years now, businesses in and around the UK have approached me with the question “How do we improve our websites performance?”. A very good question no doubt and of course it is an extremely important one to ask when you are running a business online in today’s competitive marketplace, however it is one without a simple answer. You see, every website is different and the solution to improve your website may be completely different to the solution used to improve another. With that said, I believe that with my skills and experience I can help you find that solution to create a website for your business that will not only stand the test of time but will increase revenue streams for you as well as improve your brand significantly.

But Don’t Just Take My Word For It …

“Scott has been instrumental with our success online. Prior to us working together, our website was struggling in terms of search position as well as traffic numbers. After having worked with us on this we are happy to say that now, we are pretty much dominating our target market and our online performance has improved significantly. I highly recommend Scott to any business out their looking to make it online.”
Kenny Scott
Managing Director / La Favorita Delivered
“The level of professional SEO we have received from Scott Heron has been nothing short of exceptional. We feel that the he has without doubt improved our websites visibility for all of our main keywords and we at the Edinburgh Corn Exchange are reaping the benefits of all this work. I would be happy to recommend their services to other businesses out there looking to increase their own websites position in the search engines.”
Paul Di Marco
Managing Director / Edinburgh Corn Exchange
“I employed Scott for about a year, specifically to initiate an SEO exercise on our main website. Having agreed a set of keywords with Scott, he set about optimising them in terms of Google searches. Scott’s efforts resulted in several keywords getting onto Google’s first page and a greater number of people hitting our company’s website. This was a successful and thoroughly professional exercise, well executed.”
Duncan Baldwin
International Marketing Director / Angus Dundee Distillers

Responsive WordPress Website Design

Responsive WordPress Website DesignWordPress is the most used content management system on the Internet today. With more than 60 million websites using it as of 2014, it is likely that many of the sites you normally visit are based in WordPress. It is just that prolific. Should you not be on board?

Having a WordPress website design for your business or organisation that is easy to use, easy to navigate, responsive across all digital platforms, and easy on the eyes is essential these days. This is what is known in the business as responsive web design. It is something every web developer should be offering, even though some do not.

Is responsive web design important? You bet it is. Statistics show that visitors who are satisfied with the experience they encountered on your site are more likely to return in the future. If they leave your site unsatisfied, they will probably not be back. You do not want to leave that chance. Instead, a responsive WordPress website provides a positive experience your visitors will want to enjoy time again.

The responsive WordPress web design service you will receive is based in the philosophy of meeting your target audience where they are. By creating a positive user experience that is responsive and effective in getting your message across, you will have created something that will yield positive results for your business well into the future.

If you have never thought about responsive website development before, just look at some random websites. You will quickly discover which ones are easy to use across all platforms and the ones which are cumbersome.

Make sure your website is on the positive side of that equation. That’s why I offer responsive WordPress website design.

Search Engine Optimisation

Search Engine OptimisationSearch engine optimisation (SEO) has been the holy grail of Internet developers for almost two decades. The problem is that many companies talk about it but do not really have the knowledge or skill to engage in it effectively. Exceptional SEO implementation requires an evolving skill set and body of knowledge many web developers just do not possess.

What is SEO? It is a collection of tools and methodologies web developers use to make sure a client’s website consistently remains near the top of search engine results for certain keywords and phrases. For example, a company offering “search engine optimisation” would want its site to appear on the first page of Google search results for words like “SEO”, “SEO Company, or “SEO Services”. However, achieving that does not happen by accident.

SEO experts use their skills and knowledge to make sure Google ranks a given site higher than other sites with similar content. This requires knowing and understanding the algorithms used by search engines. As those algorithms change, SEO practices must evolve accordingly. For this reason, the true SEO expert can never stop learning.

Search engine optimisation is one of the areas I specialise in. I know what it takes to keep your site near the top of search results for as long as possible. You should also know that I am committed to implementing only white hat practices on behalf of my clients. Black hat SEO is likely to get your site punished by Google, so I will not even think about going there.

With millions of sites now on the Internet, it is imperative that web searchers can easily find your site. That’s the whole point of SEO. Get in touch today for a professional bespoke SEO service that will give your website (and your business) the exposure it deserves.

SEO Copywriting and Content Marketing

SEO Copywriting & Content ManagementWhat are you looking for when you visit a website? Content. In fact, that’s what it’s all about. Whether you want to see pictures or videos, read the news, catch the score from last night’s game, or place an order on your favourite retail site, it’s all made possible by the content you are exposed to. Without content, there would be no Internet.

In order to make your content attractive and useful, it needs to be handled by someone who understands SEO copywriting and content marketing. Understanding how to create content that will appeal to a website’s core audience is of the up-most importance in today’s competitive online market. In addition to this, you will need to know how to market your content effectively to get it in front of the eyes of your potential clients & customers.

I can help your site be more prolific and productive using SEO copywriting and content marketing. In terms of copywriting, I have the skill and knowledge to produce quality content that takes advantage of all the latest standards and algorithms used for search engine ranking. Between keywords and phrases, link building and other methods, I can create web copy that works.

Once that content is online, I also have a number of tools at my disposal to market it. I can build organic links, tie the content to your social media presence, engage in targeted advertising, and more. Before you know it, you will have more people accessing your content than you ever imagined. Furthermore, those visitors will be more likely to purchase your products or services as a result.

Do not leave your website content & copywriting and content marketing to chance. Let me apply my expertise and skills on your behalf.

Secure WordPress Website Hosting

Secure WordPress Website HostingYou already know that WordPress is the most used content management system on the Internet. As such, it is also an inviting target to hackers looking to steal private information or take over a website and use it for their own devices. Unfortunately, there’s a lot to be gained by breaching the security of an unprotected website. Stopping such breaches is accomplished in a number of ways, including secure hosting.

I offer my customers a secure WordPress website hosting service because I know how important it is. Without proper security in place, your website is vulnerable to a variety of attacks that could ultimately harm your business or organisation beyond repair.

The secure environment offered to my client begins with servers that are always up-to-date with the latest software and hardware needed to make them as safe as possible. That includes state-of-the-art firewalls to keep intruders out. Adding to that security is the WordPress engine, which just happens to be one of the most secure content engines anywhere. A complete selection of security plug-ins enables us to protect your site against most attacks.

If you are involved in e-commerce in any way, you absolutely must have a secure website in order to protect your customers and their private information. However, even without e-commerce transactions, you do not want your site to be vulnerable to attacks of any kind. Secure WordPress website hosting keeps you a step ahead of the bad guys.

If you need secure hosting services, get in touch today. I would be more than happy to discuss all the details with you, including pricing plans, and data and bandwidth, and a range of additional hosting options.

Premium Support

Website Support & ConsultationHosting a website through myself gives you access to premium support that will keep your site up and running at all times. You can utilise that support whether you need to install apps, improve website security, add an e-commerce platform, or just do your monthly updates. No support task is too big or too small.

Some of my clients know very little about the Internet and how it works. As a result, they are looking for a site that is easy to update in-house, while depending on myself for everything else. Quality support services make owning and operating a website incredibly easy even if you have no experience. Why? Because we do all the heavy lifting.

On the other hand, you may be a client with extensive knowledge of both the Internet and their individual websites. You only need occasional help to do more complicated things. That’s fine; I offer the appropriate amount of premium support each client needs to achieve his or her online goals.

These support services include performance optimisations, theme and framing updates, plug-in updates and configuration, backup and recovery, troubleshooting, and SEO optimisation. We can also handle complete site migrations and ground-floor site redesign. Essentially, the premium support service can handle anything you need to keep your website up and running.

Premium support is something every site owner should look into prior to choosing a web development and/or hosting company. Without it, you can easily find yourself lost online. Do not take that chance. Instead, let me provide you with the premium support you need. All it takes is one phone call to find out what premium website support can do for you.

Bespoke Site Performance Reporting & Reviews

No website is worth the time and money you are investing in it if it does not achieve some sort of positive benefit for your business or organisation. In order for you to know whether that is the case, you need bespoke site performance reviews and reporting.

Website Performance & Reporting

A bespoke site performance review looks at every aspect of your website, from design to navigation to conversion rates, evaluating how each component is affecting the overall success of the site. When I review your site, I will look at a long list of things, including:

  • look and feel
  • ease of navigation
  • clarity of message
  • site functionality
  • content quality and relevance

The data gleaned from the review is used to determine two things: how successfully your website is achieving the objectives set for it and how much it is contributing to your company’s branding. Reviews will always be followed up with a detailed report noting observations along with suggestions on how to improve your website.

By taking advantage of a bespoke site performance report, you will be taking advantage of a tool that can make all the difference in the world. You’ll learn exactly where all of your site’s weak points are, how to strengthen those weak points, and how to take what is already working well and make it better. There is simply no substitute for this kind of service if you want your website to achieve maximum results.

Keep in mind that once your review is complete, assistance is offered in making the necessary changes. From a few minor tweaks to a complete site redesign. Let’s make your website the best it can be.

Organic Link Building

Organic Link BuildingOne of the ways SEO experts improve search engine ranking is through something known as organic link building. Organic links are those links that appear in textual content without the two related websites having an established link sharing agreement. These are links used to boost a site’s reputation among search engines by linking to high quality content that is both relevant and of a similar nature.

Organic link building is very important now that the Internet has become saturated with poor quality content created by web developers who are unafraid to employ black hat SEO tactics. Developing organic links is a white hat strategy that forces the web developer to pay attention to content quality and relevance. When done properly, it has a very positive impact on search engine ranking.

Organic link building is used to help clients achieve the best possible search engine results. Considerable time is spent to make sure all organic links point to high quality content that is in some way related to the site I am working on.

If your website makes use of written content above and beyond product descriptions and factual information about your company, organic link building is something you should consider. It is one of the best ways to add credibility to your site, among both search engines and your site visitors.

“Scott has been managing the SEO and PPC for our website since it was created. He has steadily helped to improve our ranking for the selected keywords, achieving first page of google results and number one positions for us. Since undertaking this activity we have seen the quality of our web enquiries improve dramatically which has in turn resulted in more sales for our organisation. I would highly recommend Scott and his service and already plan to use him for our next website.”
Robin Knox
“Xpress Recruitment have worked with Scott for several years now, when we initially decided as a company that we needed to invest in our overall search optimisation and website presence, we decided to consult with several locally based organisations, once we had met with Scott and we had outlined what we were looking to do and achieve – Scott, very quickly grasped the exactly remit and very quickly came back to Xpress with a clear map and solution as to how he could deliver to Xpress what they were looking to achieve in their goals and objectives by working in partnership with him.

We have found over the years that this partnership with Scott has indeed been truly beneficial in helping in the continued growth and development of Xpress Recruitment.”
Paul Wilson
“I would like to thank Scott Heron for all the work he has done to our site. Since we started with him our website has come from obscurity to page number one on Google in virtually no time at all. Their comprehensive updates plotting our websites progress are easy to follow and clearly quantify the benefit of their services. I would highly recommend Scott to any business wanting to obtain a better web presence.”
Derek Gibb

Google AdWords Pay Per Click Management

Pay Per Click ManagementIn the world of digital marketing, it is hard to get more value from your marketing budget than with programmes like Google AdWords. AdWords is the advertising vehicle responsible for all of those adverts you see whenever you run a search on Google.

Google AdWords pay per click management is offered to all clients. Why is this service necessary? Because of the way AdWords works.

AdWords enables website owners to pay for advertising based on the number of clicks their ads get. If your AdWords campaign is not managed properly, you could be spending a lot of money while still achieving poor results.

By managing your pay-per-click ad campaigns, advertising copy will be created that effectively reaches your target audience more often than not. Targeted ads are created for specific search results so that you are not wasting time and money targeting web users unlikely to buy your products or services. Finally, the data collected from pay per click ad campaigns can be utilised to make your website work better for you.

There is no doubt that Google AdWords is a very cost-effective and results-oriented way to market online. However, it needs to be done right. If you would like to know more about it, let’s get together and plan a successful ad strategy that can take your business to the next level.

Email Marketing

Email MarketingIt has been said by some marketers that e-mail marketing is dead. I don’t agree. I see it continuing to work very well when implemented properly. Perhaps a better way to say it is that mass e-mail marketing, with no forethought of target audience or messaging, is what is really dead.

The concept of e-mail marketing is one of using standard e-mail services to present information to a target audience. It is no different from direct mail marketing using the postal service, except for the fact that there are no envelopes or stamps involved. It’s also a lot quicker and more direct.

The secret to successful e-mail marketing is a combination of targeted messaging and knowing your audience. A number of tools are used for effective email marketing, including online mailing lists and websites subscriptions. By taking advantage of these tools, marketing e-mails are limited only to those recipients most likely to find them useful. This does two things. It increases the chances that recipients will respond positively, while reducing the chances of being blacklisted as a spammer.

If you do not believe e-mail marketing can work for your company, I would like the opportunity to see if I can change your mind. I know it works because I have seen it work. I am sure I can make it work for your company or organisation as well. I would like to show you how.

E-mail marketing is a great tool for online marketers looking for that extra edge. It is a tool that can be customised to reflect the needs of the business and its target audience. Moreover, because it’s no longer as popular as it once was, those who use it properly can gain a tremendous competitive edge from doing so.

Reputation Management

Reputation ManagementWhat people think about you and your business plays a very important role in whether they purchase your products or services or not. A good reputation is likely to result in positive purchase decisions, while a bad reputation will chase away potential customers faster than just about anything else. That’s why online reputation management is so important.

What is reputation management? It is a collection of strategies that web developers use to make sure their client’s names and businesses are always shown in a positive light whenever mentioned online. In other words, a successful management of your reputation ensures that whenever your name or business comes up, regardless of the context, it is in a positive light. The more positive your online reputation, the better you, your business, and your website will do.

There is no doubt that many website owners do not see the need for reputation management services. That’s a mistake. Between consumer complaint websites, social media comments and the anonymous comments left on blog posts mentioning your name or business, it’s far too easy for your reputation to be smeared. All it takes is a few negative associations to soil your reputation.

Do not leave your online reputation to chance.

Conversion Rate Optimisation

Conversion Rate OptimisationWeb developers love to talk about driving traffic to your website. After all, more traffic is supposed to translate into higher sales. But what if it doesn’t? Then all the efforts applied to increasing traffic become meaningless. This is where something known as conversion rate optimisation comes into play.

Conversion rate optimisation is the process of converting casual website visitors into paying customers. And by “paying customers”, I mean those who take advantage of the products, services, or information contained on your website. Even if your site is not selling something per se, conversion optimisation still applies inasmuch as you want visitors to use the information you are providing in a productive way.

For conversion optimisation to be successful, a web developer needs to understand a website’s target audience. He can then use a number of different things to encourage visitors to perform some sort of action. On a retail website that might mean employing banner ads and coupon codes. For an information-based website, conversion optimisation might include a call to action that prompts the user to make use of the available information.

My experience with conversion optimisation is such that I believe I can help make your website more productive. If your site is not performing up to your expectations, please allow me the opportunity to show you how I can change things for the better. I will use all of the conversion optimisation tools at my disposal to improve the performance of your website at every level – including transforming casual visitors into paying customers.

You will know my strategies work when you see the results for yourself.

Professional 1 to 1 Training

Professional One To One TrainingIt is known that some companies would rather train somebody who can develop and maintain a web presence in-house than perpetually contracting out the work to a third party. To that end, I offer professional one-to-one SEO training & WordPress training.

You’ll be pleased to know that my training programmes are such that I only teach what the client needs to learn. For example, if you are only looking for the training that would make it possible for you to maintain your own WordPress site, I can target my training to that specific task. If you would like to learn about some of the more complex areas of SEO, I can teach you those things as well.

My training style is based on the philosophy of making the Internet easy to understand for people who do not have advanced computer engineering degrees. Therefore, even though the type of training you’ll receive will not make you eligible for a university degree or vendor certificate, it will equip you to accomplish the real-world tasks you need to get done. And that’s what’s most important.

You can learn what you need to know to perform all of the online tasks now. It is just a matter of receiving the proper training. With professional one to one training, you’ll be up and running in no time at all.

“Scott has been assisting our company achieve a top ranking in Google in what is quite a competitive marketplace. We have always been on the first couple of pages of Google and Yahoo, but with his expertise and skill we are now routinely in the top spot in both Search Engines. This is quite an achievement to get and remain in this position and we are now beginning to see the results with a greater number of enquiries coupled to sales is the proof. We can’t recommend Scott highly enough, his professionalism when undertaking this task has been superb, well worth the investment!”
Dawn Lawson
“If you are looking for SEO services I really can’t recommend Scott Heron highly enough. I found Scott very easy to work with, he handled me exceptionally well, and I can be a very demanding client to say the least! He is very upfront about exactly what he is going to do and what results you can expect. Above all Scott is passionate about SEO, and it shows!

I contacted over a dozen companies before choosing Scott and now, over a year later, I’m still ranked number one by Google for my chosen keywords and the work Scott did is still bringing in new business. Working with Scott is without doubt the best decision I’ve ever made with regard to boosting my online presence.”
Matt Lazenby
Owner / Lazenby PT
“Thank you Scott for an incredibly productive day of SEO Training, it was excellent. Scott’s knowledge and experience in the SEO industry is second to none. SEO can be a confusing topic, but Scott is extremely patient and clear in his approach and he demystified many areas of SEO. I would highly recommend Scott to any business looking to get their web site ranking highly on the search engine results pages.”
Andy Gillen

Get In Touch Today!
The Only Thing You Will Regret Is Not Contacting Me 6 Months Ago …

In 2014 more and more people are looking for products and services online and this number is increasing year on year. Take advantage of this reality. Imagine your business’s online presence being the best around in its industry, see yourself taking pride in the fact that your company website not only captures leads, it converts them into loyal customers for life. As I mentioned at the start of this page, with my experience and expertise as a professional freelance SEO consultant & WordPress website designer I truly feel I can help you make this a reality for you and your business. Get in touch today for a free consultation.

Freelance Web Services Consultant

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Or give me a call today on 0131 564 0739