PPC Excellence and Web Design Transformation: A Cheeky Chompers Success Story

Carrie Robertson

Marketing Manager, Cheeky Chompers

Scott has been a great asset to the Cheeky Chompers team and helped drive our Ecommerce platform and digital marketing to the next level. From migrating to a Shopify site, setting up and managing Klaviyo email flows to PPC management and technical support, Scott has worked hard to increase our D2C sales and return on investment from this channel.

Julie Wilson

Owner / Cheeky Chompers

Scott did a great job for us at Cheeky Chompers with our digital marketing activities! He has a great knowledge across a lot of disciplines from PPC to email marketing and website design.

The Challenge: Inefficient PPC Campaigns and Outdated Web Design

Cheeky Chompers, a leading innovator in teething products, found themselves at a crossroads. Their PPC campaigns on platforms such as Facebook, Instagram, Google, and YouTube were inefficient, leading to high costs and low ROI.

The outdated design of their website was hindering user experience and conversion rates, and there was a lack of integration between the website and social media advertising.

These challenges were causing disjointed marketing efforts, difficulty in reaching the target audience of young parents, and inconsistent brand messaging across platforms.

The Strategy: Redesigning the Web Experience and Revitalising Amazon, Facebook & Google PPC Campaigns

Recognising these challenges, we took a two-pronged approach. First, the redesign of the Cheeky Chompers website on Shopify.

This new design enhanced user experience and aligned perfectly with the brand's identity, creating a welcoming and intuitive platform for customers.

Next, we turned our attention to the PPC campaigns. We created targeted and visually engaging campaigns on Facebook and Instagram, specifically designed to resonate with young parents.

Google Ads were utilised to capture search intent for teething solutions, driving qualified traffic to the new website. YouTube advertising was leveraged with informative videos, showcasing the unique benefits of Cheeky Chompers' products.

Then a total restructure of the brands Amazon PPC campaign was implemented that took it from a loss generating platform to a profit driven one.

The integration of these PPC campaigns with the newly designed website ensured a seamless customer journey from ad click to purchase.

Every element was carefully crafted to work in harmony, creating a cohesive and enjoyable customer experience.

The Solution: Doubling Conversions through Innovative Digital Marketing Strategies

The combination of PPC excellence and web design transformation led to a significant reduction in PPC costs across all platforms whilst increasing ROI and customer acquisition.

The conversion rates on the newly designed Shopify website doubled, leading to increased sales and customer satisfaction.

Engagement with the target audience was enhanced through tailored advertising, and brand consistency and trust were improved through unified messaging and design.

Conclusion: Cheeky Chompers Digital Triumph - A Testament to Targeted Advertising and Exceptional Web Design

Our collaboration with Cheeky Chompers showcases the power of specialised PPC strategies and innovative web design.

By understanding their unique challenges and leveraging the strengths of platforms like Facebook, Instagram, Google, YouTube, and Shopify, we were able to create a cohesive and effective digital marketing solution.